Go Raw Oatmeal - Case Study

Go Raw is a fictional vegan oatmeal brand project, designed and developed as a study of visual identity system and packaging.

Go Raw is an vegan brand with ethical values that produces a series of fruit flavored oatmeal along with energy bars and granola. The main goal of the brand is to have ethical made products with high quality ingredients. It has successfully achieved a perfect balance between the natural oat flavor with the intense and sweet flavor of the fruits.

The goal of the branding and packaging system is to reflect this philosophy by combining a craft and more natural looking texture to the logo with ecological packaging materials, really bright colors and the highly saturated images of fruits and graphics.