Menswear Brand Visual Identity
Design system proposal for The Project Garments.
The Project Garments is a menswear and lifestyle brand that was founded with the intention of redefining easy to wear and casual clothing through an emphasis on high quality materials, exquisitely casual style and fair trade.
My aim was to create a system of design elements that would be both practical and flexible for print and web media while showing the high quality of the products and services, as well as capturing the sophisticated fashion of the brand.