oVo Cycles Branding
oVo Cycles is a fictional fixed gear bicycles and accessories brand project, designed and developed as a study of visual identity system, E-Commerce and Web Design.
oVo is a brand that produces fixed gear and single speed bicycles and accessories with a focus on urban riding, commuting and fashion. The brand believes that a bicycle should be much more than sports equipment. It should be an extension of your life used for commuting, shopping to late night adventures.
Whether riding from the office to the cafeteria, the cinema to the pub, or just cruising along with friends, your bicycle is a must have accessory.
The goal of the visual identity and web design is to reflect the simplicity of "living by bike" as well as the fun that this lifestyle can bring to your life.